A 20m x 30m stand for Deliveroo and their ‘World of Food Festival’ that toured the UK . The stand needed to have lots of different areas representing different foods from all over the globe, all under one roof. An immersive and impactful experience with the practicality of food serves throughout. 

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Firstly, we created the artwork for the walls for each area of the festival. To make such a large expanse of branded walling, we decided to use a tension fabric system. The tension fabric is brand-able, so this was ideal and the walls were seamless. This also made the stand easier to rig and de-rig, instead of using heavy cladding.
Next was to build the large props needed to make this festival extra special. We built a walk-through fridge door, which took you to a secret area, a pergola adorned with bougainvillea plants for the Mediterranean area, a 3D airstream for the American area, freestanding street signs, a 3D balcony, a bar and DJ area and lots more.

We had a bespoke neon light made to sit amongst a foliage wall and other neon signs dotted around to create interest.

 

We built 8 trader huts where the restaurants would be housed, so they could hand out samples. The huts had space for their kitchen equipment and included a power source. We vinyl wrapped with H&S floor vinyl large areas of the ground to keep the theme running throughout.