MKTG came to Xquisite to help design and build an unforgettable experience to launch Heinekens new cider, Inch’s. After almost 5 months of planning, the Inch’s Orchard was born. 

As you enter the orchard, customers were given the opportunity to sample a can of the delicious new cider from two custom built chiller sampling units. The winding river floor would then lead you through a 10x10m trail full of 7ft tall hand painted trees until you reached the main feature of this incredible large-scale build… A 20ft container with a custom-built terrace and tree house full of luscious greenery and hanging apples. The inside of the container was cut and clad and turned into a charming river swing photo opportunity. 

The stand was as eye-catching during the day as it was at night with the help of a custom 1.8-meter-wide Inch’s lightbox and draped festoon lighting.